Best Practices of Website Operation

It is important that your website be viewed as alive and constantly changing. That is why different members have access to create and upload content to the site. Everyone involved in this process should be able to add his or her own experiences to the general discussion. Gone are the days of the content being created and added by just a few people. If you just expect one perso to add or update all the content, than it is only their voice that reaching out to your parish and greater community. Increasing awareness and promoting many different solutions, needs the voices of many heard until the message itself takes on a life of its own

How it works
Each subgroup will assigned a section of the website to create and update content our website. They can assign or person of the group to do it, take turns, or each member can update part of their section. The chair of each section needs to follow up on the content that his subgroup so it is following the direction that the sub group is going.
Taking this one step further, the task force can assign page(s) to each parish creation keeper to allow others see, what the “best practices” of the various parish green teams are following.
Each subgroup can use the e-mail list to send out messages with links back to their section of the site. If you want visitors to visit our site, you have to go out and reach them.

Getting the Message Out
Putting up content on a website does not always guarantee, the audience necessarily keep you message fresh and alive. We need to find ways of bringing visitors to our site.

Branding our Domain Name – on every document we produce, it needs to have our domain name or alias of our domain name. Our present domain name is of www.creationkeepersatl.org other aliases could be added to assist in branding; such as www.letsgetgreenatl.org or maybe www.GodsavetheGreen.org. We can also create messages off these domain aliases; such as “Got Green”, or” what have you done today to keep Atlanta green?”, or even “How Green is your valley?

Reaching People Where They Are – Taking advantage of relationship sites such as Facebook, and others allows us to spread our message through these communities. Each subgroup can work their own sites encouraging their friends to visit our site and sign up for getting the content placed on their face book page as soon that it is published. Green quizzes can be placed on your/our face book pages, or use a blog on the Facebook to get discussions about green topics going and encourage readers to leave their own comments on the blog.

Use of e-mail – Sending out e-mails, may seem like mailing a letter compared to other medias available today. But e-mail is still the voice for the majority of our audience. Sending out a monthly e-mail talking about some of the updates to our website and providing links back to our website. This is a good thing as visitors will also explore other parts of our website. The diocesan e-newsletter brings thousands of visitors to the diocesan site.

SEO Management – This refers to Search Engine Optimization. Larger numbers of our site visitors come to our site, not by using our domain name or through links from our e-newsletter, but from coming from Search engines such as Google or Yahoo.

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