Effective Websites - Website Wisdom

Website Wisdom

New Research, Cooperative Reveal Best Practices for Churches.

Drew Goodmanson | posted 11/06/2009

Research conducted earlier this year, which surveyed hundreds of churches representing more than 70,000 members combined, attempted to drill deeper into two fundamental questions as the internet grows in its influence and importance in our culture and beyond:

1. Do church websites strategically help attract new visitors, connect people, and equip leaders?

2. And if so, what are the best practices for a church's web strategy?

Discovery No. 1: Visitors Are Your Primary Audience.

When people seek a church, they often begin their search online, browsing multiple church websites before picking a place to worship. More...

Discovery No. 2: Your Web Strategy Should Integrate With the Online Communities People Already Use.

After "I'm New" information, the second-most popular content category that people visited online was group information. People sought out ministry groups, home groups, and other communities to connect into the community and serve. More...

Discovery No. 3: Your Website Should Equip Your Regulars.

Many Christians listen to sermons and messages to augment their spiritual growth. A Barna Group technology and faith study in 2008 found that 38 percent of evangelical Christians have at some point downloaded a podcast (podcasts in this study were considered direct downloads off of a website, or delivered through iTunes or another subscription system). More...

Consider the Costs

A church can spend a lot of money—perhaps hundreds of thousands of dollars—to build a comprehensive web strategy, particularly if it plans to do all of these things on its own. There are several ways to spend a fraction of the total costs for these services, though. More...

More Info

For more information on church website best practices, check out:

Also, from ChurchWebsiteGuide.com

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