Who is Giving?

One size does not fit all. Each generation of worshipers comes to their church with different stories and experiences based on the world around them and the different events that have created attitudes. So a Annual Commitment program geared towards someone in their 60's will not work for some one in their 40"s, much less someone in their 20"s.

CK Robertson - Transforming Stewardship

Intergenerational Giving

Researchers separate various generations in various groups to designate their characteristics. However not every person within a generational group will meet the description of their generational group. But you do have to understand the description of each groups to understand the best way to reach each member of you parish:

Elders (also known as Builders or the GI generation)

Characterized by Tom Brokaw as the "Greatest Generation" these are the people who came of age during World War II and the Korean Conflict. They are marked by respect for authority, brand loyalty, commitment to save, obligation to family, traditional values and roles

Baby Boomers.

Their defining memories are not World War II, but the Vietnam Conflict. The most educated generation in American history to that point. Boomers are marked by their questioning of authority, a hunger for deep and meaningful spirituality, and the importance of personal relevance.

Generation X

The Gen Xer's were born in the sixties and early 70's. They came of age during Reagan era and the rise of neo-conservatism. The Gen-Xer are strong realists, recognizing the importance of personal control over finances, health care , and retirement. They complain of stress in burnout. Small groups and a few intimate friends are crucial.

Resources

Click here to watch some videos on Intergenerational Giving (from the Diocese of Atlanta)

Click here for a PowerPoint of "Music by Generation"

Click here for a PowerPoint "Genesis, Generations and Giving"

| | Share